AI assistantsMarketing & email

ChatGPT review

by OpenAI

The AI chat assistant with the best hands-free story for a truck: you can talk to it on a CarPlay screen, and it will write a quote or read a photo of a nameplate. It reads the words in a manual but not the diagrams, which is the catch for equipment paperwork.

What it costsas of August 2026
Free
$0/mo
Go
$8/mo
Plus
$20/mo
Pro
From $100/moA higher $200/mo usage tier sits above it
Business
$20/user/moBilled annually, or $25/user/mo monthly; 2 users minimum
Enterprise
Quote only

OpenAI does not offer annual billing on Go, Plus or Pro, so those are monthly only. OpenAI states the Free tier may show ads in certain countries and that it may test ads in Go.

Read our full ChatGPT review

What ChatGPT does

Pricing & terms
Starts atThe real monthly cost to get in the door, before add-ons.
Free to start. The usual paid plan for one person is $20 a month
How pricing worksFlat tiers, per user, or per job. This decides how fast the bill grows as you add people.
Flat price per person. A shop plan is $20 per user a month on a year deal
Free trial or planCan you try it with your own jobs before paying?
No trial of the paid plans, but the free plan stays free with no time limit
ContractMonth-to-month vs a year-plus commitment you can't easily leave.
Month to month, cancel anytime. Only the shop plan has an annual option
Fit & support
Ease of useHow hard it is to get a non-technical crew actually using it.
Sign up with an email and type your question. There is nothing to set up
SupportWhat owners say about reaching a human when something breaks.
Help articles and an AI chat or phone bot. Priority human help is Enterprise only
What it does
Writing quotes & emailsTurns a few notes into a quote, a follow-up or a reply you can send.
Turns rough notes into a quote, a follow-up or an ad, on the free plan too
Reads photosSend it a picture of the job or a nameplate and ask what you are looking at.
Send a photo of a part or a nameplate and ask what it is. Free access is capped
Reads your documentsDrop in a manual, a spec sheet or a contract and ask questions about it.
Reads the words in a manual, not the diagrams. Free plan: 3 uploads a day
Works hands-freeTalk to it from the truck instead of typing with dirty hands.
Talk to it hands-free, including on your CarPlay screen on an iPhone
Usable free versionWhether you can get real work out of it without paying.
Free plan chats all day, but only 3 file uploads and ads may show up

Alternatives to ChatGPT

Other tools that do the same job for a trade business. Prices are what each vendor publishes, dated when we checked.

Claude
The AI chat assistant that handles paperwork best: it reads a manual or a contract up to 100 pages with the diagrams included, and turns rough notes into a quote or a follow-up. Talking to it hands-free still carries a beta label, and the vendor will not say how much the free plan gives you.Free to start. $20 a month for one person, or $17 if you pay for a year
Google Gemini
The AI chat assistant already sitting in the Google account most shops run on: it drafts inside Gmail on paid plans, reads photos and spec sheets, and takes hands-free questions with the phone locked. Its free plan is the least restricted of the three.Free to start. $19.99 a month for one person, or $4.99 for a lighter plan
Microsoft Copilot
The AI assistant already sitting on the office Windows PC and in the Microsoft 365 account a lot of shops already pay for: free for chat, photos, files and hands-free questions, but drafting inside Word, Excel and Outlook only works if you carry a Microsoft 365 subscription.Free to start. Inside Microsoft 365 it is $9.99 a month for one person
Birdeye
A reputation and local-marketing platform that automatically asks finished customers for Google reviews, pulls reviews from 200-plus sites into one dashboard so you can reply in one place, and keeps your business listings, texts, and social posts consistent so more local homeowners find you.Quote only. Reported entry is about $299/mo per location billed annually
Constant Contact
An email marketing tool that lets a trade owner build a customer list and send branded promotions, seasonal reminders, and follow-up campaigns from ready-made templates without any design work.$12/mo for Lite at 500 contacts; Standard $35 and Premium $80 at that size
Housecall Pro
Field-service management for home-service trades, strong on dispatching, service agreements, and customer marketing.$59/mo (Basic, billed annually)
HubSpot
A CRM with a free tier that lets a trade owner keep every lead, call, and email in one place, then add paid marketing and sales tools like email campaigns and forms as the business grows.Free CRM at $0 for 2 users; paid Starter is about $20/seat/mo
Mailchimp
Email marketing you can run yourself to stay in front of past customers, send seasonal reminders and promotions, and turn your customer list into repeat and referral work.Free up to 250 contacts; paid starts about $13/mo at up to 500 contacts

How we research this

Pricing comes from OpenAI's own pricing pages and is dated at the time we checked it. Features are taken from the vendor's documentation, not from a sales call. We are independent and rank on fit, never on what a tool pays us. See how we review.