TradePicked
CRMMarketing & email

HubSpot review

A CRM with a free tier that lets a trade owner keep every lead, call, and email in one place, then add paid marketing and sales tools like email campaigns and forms as the business grows.

What it costsas of August 2026
Free CRM
$0/moUp to 2 users and around 1,000 contacts
Starter
About $20/seat/moSales Hub or Marketing Hub; promo rate around $7/seat/mo
Sales Hub Professional
About $90 to $100/seat/mo
Marketing Hub Professional
About $800/moIncludes 3 seats and 2,000 marketing contacts

Paid plans bill annually, and marketing costs rise as your contact count grows. Professional adds a one-time onboarding fee: $1,500 on Sales Hub Professional and $3,000 on Marketing Hub Professional.

Read our full HubSpot review

What HubSpot does

Pricing & terms
Starts atThe real monthly cost to get in the door, before add-ons.
Free CRM at $0 for 2 users; paid Starter is about $20/seat/mo
How pricing worksFlat tiers, per user, or per job. This decides how fast the bill grows as you add people.
Per seat, and the marketing side climbs with your contact count
Free trial or planCan you try it with your own jobs before paying?
Free plan runs forever, plus a 14-day trial of paid tiers, no card
ContractMonth-to-month vs a year-plus commitment you can't easily leave.
Monthly or annual; Professional tiers are usually an annual term
Fit & support
Ease of useHow hard it is to get a non-technical crew actually using it.
Simple at the free tier; Professional adds a required paid onboarding
SupportWhat owners say about reaching a human when something breaks.
Free gets help docs only; Starter adds chat and email, Pro adds phone
What it does
Customer & job historyEvery customer, property and past job in one place when the phone rings.
Logs calls, emails and notes per customer, but as a general business CRM
Lead pipelineSee which quotes are still open so none go cold.
Drag-and-drop deal board; 1 pipeline free, 2 on Starter, 15 on Pro
Follow-up remindersNudges you to chase the estimate you sent last week.
Task reminders on every plan; automated sequences need Sales Hub Pro
Email & texting built inReach the customer from the record instead of digging through your phone.
Send and track email from the record; 2,000 free marketing sends a month
Usable free tierWhether a small shop can genuinely run on the free plan.
Real free plan for 2 users and ~1,000 contacts; the jump to Pro is steep

Alternatives to HubSpot

Other tools that do the same job for a trade business. Prices are what each vendor publishes, dated when we checked.

Housecall Pro
Field-service management for home-service trades, strong on dispatching, service agreements, and customer marketing.$59/mo (Basic, billed annually)
Method:CRM
A QuickBooks-native CRM that trades use for customer management alongside a scheduling tool.CRM Quick Start $35/user/mo ($27 annual); Pro $59 ($45); Enterprise $97 ($73)
ServiceTitan
The enterprise all-in-one platform for larger, scaling home-service companies.Quote only, no public price. Owners report about $235 to $350 per tech per month.
Birdeye
A reputation and local-marketing platform that automatically asks finished customers for Google reviews, pulls reviews from 200-plus sites into one dashboard so you can reply in one place, and keeps your business listings, texts, and social posts consistent so more local homeowners find you.Quote only. Reported entry is about $299/mo per location billed annually
ChatGPT
The AI chat assistant with the best hands-free story for a truck: you can talk to it on a CarPlay screen, and it will write a quote or read a photo of a nameplate. It reads the words in a manual but not the diagrams, which is the catch for equipment paperwork.Free to start. The usual paid plan for one person is $20 a month
Claude
The AI chat assistant that handles paperwork best: it reads a manual or a contract up to 100 pages with the diagrams included, and turns rough notes into a quote or a follow-up. Talking to it hands-free still carries a beta label, and the vendor will not say how much the free plan gives you.Free to start. $20 a month for one person, or $17 if you pay for a year
Constant Contact
An email marketing tool that lets a trade owner build a customer list and send branded promotions, seasonal reminders, and follow-up campaigns from ready-made templates without any design work.$12/mo for Lite at 500 contacts; Standard $35 and Premium $80 at that size
FieldPulse
A growing mid-tier field-service platform pitched as a step up from starter apps without enterprise cost.About $99/mo for 1-3 users, up to ~$399/mo at 10+ users

How we research this

Pricing comes from HubSpot's own pricing pages and is dated at the time we checked it. Features are taken from the vendor's documentation, not from a sales call. We are independent and rank on fit, never on what a tool pays us. See how we review.