The best marketing software for trades
Fill a slow week with email, campaigns and lead tracking. Here are the 14 tools we cover in this category, with what owners report and what they really cost.
A reputation and local-marketing platform that automatically asks finished customers for Google reviews, pulls reviews from 200-plus sites into one dashboard so you can reply in one place, and keeps your business listings, texts, and social posts consistent so more local homeowners find you.
Quote only. Reported entry is about $299/mo per location billed annually
The AI chat assistant with the best hands-free story for a truck: you can talk to it on a CarPlay screen, and it will write a quote or read a photo of a nameplate. It reads the words in a manual but not the diagrams, which is the catch for equipment paperwork.
Free to start. The usual paid plan for one person is $20 a month
The AI chat assistant that handles paperwork best: it reads a manual or a contract up to 100 pages with the diagrams included, and turns rough notes into a quote or a follow-up. Talking to it hands-free still carries a beta label, and the vendor will not say how much the free plan gives you.
Free to start. $20 a month for one person, or $17 if you pay for a year
An email marketing tool that lets a trade owner build a customer list and send branded promotions, seasonal reminders, and follow-up campaigns from ready-made templates without any design work.
$12/mo for Lite at 500 contacts; Standard $35 and Premium $80 at that size
The AI chat assistant already sitting in the Google account most shops run on: it drafts inside Gmail on paid plans, reads photos and spec sheets, and takes hands-free questions with the phone locked. Its free plan is the least restricted of the three.
Free to start. $19.99 a month for one person, or $4.99 for a lighter plan
Field-service management for home-service trades, strong on dispatching, service agreements, and customer marketing.
$59/mo (Basic, billed annually)
A CRM with a free tier that lets a trade owner keep every lead, call, and email in one place, then add paid marketing and sales tools like email campaigns and forms as the business grows.
Free CRM at $0 for 2 users; paid Starter is about $20/seat/mo
Email marketing you can run yourself to stay in front of past customers, send seasonal reminders and promotions, and turn your customer list into repeat and referral work.
Free up to 250 contacts; paid starts about $13/mo at up to 500 contacts
A QuickBooks-native CRM that trades use for customer management alongside a scheduling tool.
CRM Quick Start $35/user/mo ($27 annual); Pro $59 ($45); Enterprise $97 ($73)
The AI assistant already sitting on the office Windows PC and in the Microsoft 365 account a lot of shops already pay for: free for chat, photos, files and hands-free questions, but drafting inside Word, Excel and Outlook only works if you carry a Microsoft 365 subscription.
Free to start. Inside Microsoft 365 it is $9.99 a month for one person
A review-generation tool that automatically texts and emails your customers for a Google review after the job is done, then chases referrals, repeat bookings, and puts your best reviews on your website.
$75/mo for Reviews and $125/mo for Pro, both printed on the pricing page
A texting-first customer platform that helps you ask for and collect Google reviews, text back leads and customers from one inbox, and handle calls and payments so you win more repeat and referral work.
Quote only. Reported entry is Core at about $399/mo for 1 to 2 locations
Route-and-automation-heavy field-service software aimed at lawn care and cleaning.
Startup $49/mo, Pro $199, Pro Plus $499, plus a one-time setup fee
The enterprise all-in-one platform for larger, scaling home-service companies.
Quote only, no public price. Owners report about $235 to $350 per tech per month.