TradePicked
CRM

Zoho CRM review

A flexible, low-cost CRM that lets a trade owner track leads, quotes, and customer follow-ups in one place, automate reminders, and grow into more features without switching tools.

What it costsas of August 2026
Free
$0/moUp to 3 users
Standard
$14/user/moBilled annually; about $20 month to month
Professional
$23/user/moBilled annually; about $35 month to month
Enterprise
$40/user/moBilled annually; about $50 month to month
Ultimate
$52/user/moBilled annually; about $65 month to month

Paid prices are per user per month billed annually; month to month runs higher. A 15-day free trial is available on paid plans, and prices are USD.

Read our full Zoho CRM review

What Zoho CRM does

Pricing & terms
Starts atThe real monthly cost to get in the door, before add-ons.
Free for 3 users, then $14/user/mo Standard billed annually, about $20 monthly
How pricing worksFlat tiers, per user, or per job. This decides how fast the bill grows as you add people.
Per user, per month; four paid tiers from $14 to $52 a seat
Free trial or planCan you try it with your own jobs before paying?
15-day free trial of a paid edition, plus a free edition for up to 3 users
ContractMonth-to-month vs a year-plus commitment you can't easily leave.
Month to month or annual; the annual price is the lower one
Fit & support
Ease of useHow hard it is to get a non-technical crew actually using it.
Cheap and very flexible, but the dense menus and setup take real time to learn
SupportWhat owners say about reaching a human when something breaks.
Free 8x5 email, phone and chat on paid plans; 24x5 Premium costs 20% more
What it does
Customer & job historyEvery customer, property and past job in one place when the phone rings.
Leads, contacts, companies and deals with custom fields; 100k records on Standard
Lead pipelineSee which quotes are still open so none go cold.
Kanban deal stages you can rename; more than one pipeline starts at Standard
Follow-up remindersNudges you to chase the estimate you sent last week.
Tasks with reminders on every plan; automated follow-up cadences from Standard up
Email & texting built inReach the customer from the record instead of digging through your phone.
Email from the record; mass email starts at Standard, 250/day, 1,000 on Enterprise
Usable free tierWhether a small shop can genuinely run on the free plan.
Free forever for 3 users, 5,000 records, tasks only, no mass email

Alternatives to Zoho CRM

Other tools that do the same job for a trade business. Prices are what each vendor publishes, dated when we checked.

FieldPulse
A growing mid-tier field-service platform pitched as a step up from starter apps without enterprise cost.About $99/mo for 1-3 users, up to ~$399/mo at 10+ users
Housecall Pro
Field-service management for home-service trades, strong on dispatching, service agreements, and customer marketing.$59/mo (Basic, billed annually)
HubSpot
A CRM with a free tier that lets a trade owner keep every lead, call, and email in one place, then add paid marketing and sales tools like email campaigns and forms as the business grows.Free CRM at $0 for 2 users; paid Starter is about $20/seat/mo
Jobber
Simple, well-liked field-service software for solo operators and small crews.$29/mo (Core, 1 user, billed annually)
Kickserv
Budget-friendly field-service software aimed at small shops, priced for a crew of five rather than per user.Start $60/mo for 5 users (about $48/mo billed annually)
Method:CRM
A QuickBooks-native CRM that trades use for customer management alongside a scheduling tool.CRM Quick Start $35/user/mo ($27 annual); Pro $59 ($45); Enterprise $97 ($73)
Pipedrive
A simple sales-pipeline CRM that lets a trade owner track every quote and lead through visible stages so nothing slips between the estimate and the booked job.$14/user/mo on Lite paid yearly, or $24 paid month to month
ServiceTitan
The enterprise all-in-one platform for larger, scaling home-service companies.Quote only, no public price. Owners report about $235 to $350 per tech per month.

How we research this

Pricing comes from Zoho's own pricing pages and is dated at the time we checked it. Features are taken from the vendor's documentation, not from a sales call. We are independent and rank on fit, never on what a tool pays us. See how we review.